You know “gamification”: transform obligatory tasks into “fun” motivational ramps using techniques from games. But it didn't really come from games. (Capital One is a bit closer.) Behavioral science is a powerful tool, but this session will focus on deep game design techniques that the video game world uses to generate lasting, evergreen motivation. We’ll also dive into creative collaboration techniques used in game development to wrangle talent, the better to create awesome products.
Designer & CEO
Sense of Wonder