Great design can be inspiring and gripping. It has the power to shift the way we view and interact with reality. But Great Design is also beautifully practical, grounded and quickly impactful. Designers are all challenged to re-invent, re-imagine and solve problems that range from highly complex to seemingly simple and mundane, and we are asked to do so quickly, efficiently and with few resources.
Looking to food as a design medium brings us to a space where art and this immediate practicality of measurable results meet. Designs results here are quickly measurable, highly dynamic, subjective, expensive and perishable. Top kitchens from Paris to Beijing share their own subtle processes for creating a transportive experience, and ground us in unexpected universal design tenets.