As the move to establish in-house design teams accelerates, it turns out there's very little common wisdom on what makes for a successful design organization. Books and presentations tend to focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters. This workshop seeks to address this lacuna by shining a light on the unsung activities of actually running a design team, and what works and what doesn't.

The workshop will be structured as a facilitated conversation, light on presentation, with some activities to get things going. Given this conversational approach, attendance will be capped to ensure greater involvement, and higher signal-to-noise.

What topics will be covered?

Attendees will take part in discussions on:

– How a service design mindset shifts standard organizational approaches

– The 11 qualities of effective design teams

– Organizational models for design teams, from centralized to decentralized and back again

– Effective recruiting and hiring approaches

– Establishing a design culture

– Professional development for designers

What will the audience take away from this workshop?

– Learn a new hybrid org model that combines the best of centralized and decentralized approaches

– Discover a new and complete taxonomy of design roles for digital design teams to get past the word salad of design job titles

 – Explore the first framework for thinking of the evolution of a design organization and learn the changes and roles as it passes through each stage

Any requirements for attending?

A general understanding of organizational and managerial matters for design teams