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Justin is the co-author of Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a frequent blogger and contributing writer, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA. He supports organizations by getting teams to think broadly and expansively about their own strategies and business models. Using his power to connect-the-dots, Justin has an impressive ability to get organizations thinking like start-ups and industry disrupters and has a proven track record of guiding organizations to ‘ah-ha’ moments.

With 16+ years of experience of managing product strategies for large, multi-national corporations, like Autodesk and Oracle, as well as small start-ups, Justin leverages his experience across a wide range of industry sectors to help large companies think, innovate and design more like start-ups while helping startups find sustainable business models. Whether he is helping teams innovate, scale new products, or create sustainable strategies for the future, Justin does so by making strategy design an engaging experience.

Justin has an MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from University of California Santa Barbara, as well as professional certifications in software development and product management, from the University of California Berkeley.

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