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Justin is the co-author of the best selling book, Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA. He has more than two decades of experience managing product strategies for large, multinational corporations, like Autodesk and Oracle, as well as several startups.

Justin has an MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from University of California Santa Barbara, as well as professional certifications in software development and product management, from the University of California Berkeley.

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