Everyone tells you in order to lead effectively, you have to be able to be a story. To that end, we've invited Christina to introduce you to the principals of Story, and shape our collective conference experience into the emerging Story of Leading Experiences.  

Who's the protagonist, where are the struggles, and what crisis foreshadows our industry's story's climax? Throughout the event Christina will take to the stage to build and revise the story with us, creating a story architecture not only of the conference but of the practice of leading experience that you can take with you and continue to tell and build.